Texas A&M University-Corpus Christi
At TAMU-CC, my job was to help run the main social media account for the university. Our small team of 3 worked together to brainstorm ideas, plan out content calendars, and stay on top of popular trends.
My first social media job.
I started working for the university in October of 2023 for their marketing & communications department. Ever since I started, I’ve wanted to continuously learn more while also contributing and sharing my knowledge to make my co-workers around me better. I didn’t realize how much of an impact I’d be making by being a graphic designer going into a social media job. Quite frankly, I wasn’t sure if I’d fit in, but thankfully, I fit in perfectly.
My first social event!
Created the highest performing TAMU-CC post ever.
During winter of 2024, I was brainstorming ideas for our content calendar around Christmas and I remembered it snowed in 2004 on Christmas Eve in Corpus Christi (which is extremely rare). So I was able to go to the photo archives and find some from the snowstorm. It worked out perfectly because it was exactly 20 years since then. So we posted on Christmas Eve and through Christmas miracle, we achieved our highest performing post of all time with over 4,200 likes on Instagram.
Made my first Snapchat filter.
I was given the task of creating a snapchat filter/graphic overlay for students, incoming/admitted students, and even alumni to use to represent our school. So, me being an overachiever, I wanted to make another filter that allowed the user to become our university’s mascot, Izzy the Islander. I learned Snapchat Lens Studio, 3D rendered Izzy’s head, and had the filter created all in 20 minutes. Two weeks after it was published, we had gotten over 100K views for the filter. One of my most fun achievements I’d say!